FBE is the largest gathering of people involved in event production, featuring a rich program, two stages, over 2,000 participants, and around 150 exhibitors. The event is attended annually by event agencies, marketing agencies, PR agencies, end clients, incentive travel agencies, and wedding planners. Events are crucial for branding and sales efforts of companies and municipalities. Their role in team integration and motivation is also invaluable. That’s why the Event Industry Forum is a must-attend for every marketer, HR professional, buyer, PR expert, and, of course, professionals from the incentive and event agency sectors. The forum is accompanied by an exhibition area where selected suppliers from the MICE industry showcase their offerings.